What parents should ask about data privacy when schools adopt edtech platforms

What parents should ask about data privacy when schools adopt edtech platforms

Why I started asking questions about edtech and privacy

I remember the first time my child's school announced a new online learning platform. The teachers were enthusiastic — more interactivity, easier homework submission, a single login for all subjects. As a journalist who watches how tech and policy intersect, my excitement was tempered by a simple question: what happens to my child's data?

Edtech can be brilliant when it's used thoughtfully. But it also collects a lot of personal information — names, birthdates, assessment scores, attendance, device identifiers, and sometimes location or behavioural data. When schools roll out platforms like Google Classroom, Microsoft Teams, ClassDojo or lesser-known apps, parents are usually expected to trust that data will be handled responsibly. I learned to ask sharper questions, and I think every parent should too.

Essential questions to ask the school

Start with the school. They choose the platforms and sign the contracts, so they should be able to answer the first set of questions clearly and confidently. If they can't, that's a red flag.

  • Which edtech platforms and apps are currently being used?
  • Who is the data controller and who are the data processors?
  • What categories of pupil data are collected?
  • How long is pupil data retained?
  • Are data transfers outside the UK or EU involved, and if so, what safeguards are in place?
  • Do parents have the right to access, correct, or delete their child's data?
  • Is there a data protection impact assessment (DPIA) for this platform?
  • Can parents opt their child out of non-essential features without harming their education?
  • If the answers are fuzzy or the school points you to a long, unreadable privacy policy, ask them to summarise the key points in plain language. As a parent you’re entitled to clear, understandable information.

    What to look for in an edtech provider’s privacy policy

    When the school can’t give you enough detail, go to the source: the vendor’s privacy policy and terms of service. Here are the things I check first—use these as a checklist when you read or ask the school to show you the policy.

  • Data controller vs processor: The policy should say whether the company is a controller (decides how data is used) or processor (acts on the school’s instructions). Ideally the school should remain the controller for pupil data.
  • Types of data collected: Look for explicit lists — is it just names and grades, or more sensitive info like health, special educational needs, or biometric data?
  • Purpose limitation: The policy must state why data is collected and not use it for unrelated commercial purposes.
  • Third-party sharing: Which companies does the provider share data with? Are analytics, advertising or marketing firms involved?
  • International transfers: If data moves outside the UK, there must be safeguards (standard contractual clauses, adequacy decisions, etc.).
  • Retention and deletion: How long is data kept after a pupil leaves the school? Is there a clear deletion process?
  • Security measures: Encryption, access controls, staff training and breach notification procedures should be described.
  • Parental rights: The policy should explain how parents can access, correct or request deletion of their child's data.
  • Practical questions about accounts and access

    Some of the most immediate risks come from how accounts are set up and who can access them. Ask:

  • Who can create and administer pupil accounts — teachers, parents, or pupils themselves?
  • Are teachers required to use school-managed accounts only (not personal emails)?
  • Is single sign-on (SSO) used through a managed school directory (safer) or are accounts created on third-party platforms?
  • What authentication is required — passwords, two-factor authentication?
  • Which staff roles can export or delete pupil data?
  • Schools should avoid giving broad admin rights to third-party providers or to unvetted staff accounts. Where possible, sensitive actions should require strong authentication and an audit trail.

    Sensitive data and special considerations

    Some data is more sensitive than others. If your child has a medical condition, special educational needs, or behavioural support plans, ask specifically how that information is safeguarded.

  • Is sensitive data encrypted at rest and in transit?
  • Who among the vendor’s staff can access sensitive records, and under what circumstances?
  • Do notifications or dashboards expose sensitive details to other parents or pupils?
  • Red flags to watch out for

    When I'm assessing platforms, a few recurring problems jump out immediately. If any of these apply, press for answers or raise the issue with the school governing body or the local authority.

  • The provider's business model depends on advertising or selling pupil data.
  • Overly broad or changing terms of service that allow new uses of data without fresh consent.
  • Opaque subcontracting — vendor shares data with unnamed third parties.
  • No clear retention schedule or inability to delete data on request.
  • Weak security claims (e.g., “we use industry-standard security” without details).
  • How UK law protects pupils — and where it doesn’t

    In the UK, pupil data is protected by the Data Protection Act 2018 and the UK GDPR. Schools are typically the data controllers and must ensure processors (edtech vendors) comply. The Information Commissioner's Office (ICO) provides guidance specifically about data protection and schools.

    Key rights include the right to access personal data, the right to rectification, and in some cases the right to erasure. But the law doesn't remove the need for vigilance: lawful processing can still feel intrusive if a vendor uses data for commercial profiling or behavioural analysis. That’s why practical, specific questions matter.

    Practical steps for parents

  • Ask for the school’s edtech inventory and the DPIA — these are public records in many cases.
  • Request a plain-language summary of what data is shared and with whom.
  • Insist on written confirmation of retention periods and deletion procedures.
  • Ask about alternatives for pupils whose parents don’t consent to non-essential features.
  • If you’re not satisfied, raise the issue with the school governors, the local authority, or the ICO.
  • Question to ask Why it matters
    Who controls my child’s data? Identifies legal responsibility for how data is used.
    What data is collected? Keeps you aware of sensitive information stored about your child.
    Who can access/export data? Prevents unauthorised sharing or leaks.
    How long is data kept? Ensures data isn’t stored indefinitely.
    Can I request deletion? Gives parents control over their child’s digital footprint.

    Tech in schools can do a lot of good — but it should never come at the cost of a child’s privacy by default. By asking these questions and insisting on clear answers, you’re helping ensure edtech is used to support learning, not to build unnecessary data profiles. If you want, I can help draft an email template you can send to your school to get these answers — just say the word.


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